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Ecommerce shopping cart abandonment minimization techniques

According to studies by Forrester Research, the average
ecommerce

retailer
experiences some form of
shopping cart abandonment
. Currently, research shows the average shopping cart abandonment rate is 60% – 70% and that the average online shopper will abandon their shopping cart at least once a month. Those are alarming percentages and reducing it can mean a big increase in sales.

According to Forrester Research, the top reasons sited for cart abandonment are as follows:

* 57% – Didn’t want to pay shipping costs

* 48% – Total cost of purchase was more than expected

* 41% – Used the shopping cart for research

* 19% – Didn’t want to wait for the product

* 18% – Purchased offline instead

* 15% – Checkout process was too complicated

* 12% – Other reasons

How to minimize
e commerce shopping cart abandonment
:

1. Make sure your shopping cart environment is easy to understand and not confusing to the consumer

2. Your check out process should be simple, try not to have multiple steps to the check out process – sticking to a one step check out process is always best

3. Utilize software such as upsellit.com or kampyle.com that will allow you to survey why shoppers are abandoning their shopping carts and leaving your site, which will trigger an automated email to them

4. Test your checkout pages regularly to make sure everything is working properly

5. Add your companies 800 number to the check out process

6. Add SSL (secure socket layer) logo to check out process

7. Add a statement about how long your company will keep their items in the

shopping cart if they leave your website. If you can only hold items in their shopping cart for 24 hours then add this information to your check out page

8. Use a

platform like Criteo.com, fetchback.com, dotomi.com – retargeting your lost consumers will bring some of them back to your site to make a purchase

9. If you have multiple steps in the check out process include a progress indicator

10. Do not lower the price of your products and try to make up the difference in charging higher shipping and handling costs

11. Offer multiple payment and shipping options

12. From the check out page provide a link back to the product page for each item in the
shopping cart

13. Add thumbnail pictures inside the shopping cart, which will increase conversions by 10%

14. Provide shipping cost before the shopper gets to the check out process

15. Provide real time stock inventory of the item the shopper is adding to their shopping cart

16. Make it easy for shoppers to edit their shopping cart

Using these strategies will lower your shopping cart abandonment rate and increase your sales!

Author:

Former
Zappos.com

Affiliate Marketing
Manager

Qiana Jones, President/CEO – Goliath Marketing & Advertising

To find out more about Goliath Marketing & Advertising services, please visit their website
www.goliath-marketing.com
or contact them at: sales@goliath-marketing.com

Goliath-Marketing

President/CEO of Goliath Marketing & Advertising, former Zappos.com Affiliate Marketing Manager. Now Internet Marketing guru.
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All about Remote Control Helicopters and their Various Types

A Remote Control Helicopters is a model aircraft different from an RC airplane in their construction, flight training and aerodynamics. There are several basic designs of RC helicopters existing today some of which maneuver more than others. These that maneuver more than others have collective pitch which means their blades rotate on longitudinal axis to reverse or vary lift. The harder to fly are the more maneuverable designs but have the added advantage of more aerobatic capabilities. Flight controls gives pilots control over collective and throttle, tail rotor and cyclic control of the helis. When all these controls are controlled in unison, the helicopter is able to perform most of its maneuvers as full-sized helicopters. The maneuvers include hovering and backward flight and other maneuvers that a full size helicopter cannot perform.

The controls effected on the RC choppers are made by means of servo motors which are also known as servos. One such example is the piezoelectric gyroscope normally used on the tail rotor control for countering the wind and torque-reaction induced in the tail movement. The “gyro” doesn’t apply a mechanical force but adjusts the control signal for the tail rotor servo. The engines for the helis used to be powered by methanol and run by two stroke motors. Today, the commonly used are the electric brushless motors in combination with a high performance lithium battery for efficiency, lifespan and performance compared to other brushed motors. The decrease in prices of RC choppers has brought them within reach of many hobbyists. Other fuels used include jet turbine and gasoline engines.

What are the types of Remote Control Helicopters?

These helicopters can be classified according to power sources and include nitro, electric, gas turbines, gasoline, batteries and petrol. The mechanical classifications of the RC helicopters include cyclic/collective pitch mixing for all power sources, coaxial electric rotors and fixed pitch electric rotors. There have been recent developments of practical electric helicopters which have become common, taking over the use of nitro helicopters that are commonly used. Another common toy helicopter is the gas-turbine helicopter which has increasingly become popular but its high cost puts it out of reach for most people.

The Nitro fuel Remote Control Helicopters are available in different sizes including 15, 30, 60 and 90. These numbers are from the size of engine used in the different models. The more powerful and bigger the engine, the larger the main rotor blade the helicopter is able to turn and thus the overall size the aircraft is bigger. The nitro helicopters have a typical flight time of 7 to 14 minutes which depends on the size of engine and tuning. The highest height of operation for RC helicopters be it nitro or electric is only limited to the height of operation at which the controller is able to see the model.

Electric RC helicopters flied on brushed motors operated with NiCad batteries. Recent developments have seen the technology for battery improve to make electric helicopters feasible in terms of flying time. These helicopters are now powered by lithium polymer batteries which provide high power output needed for high performance aerobatics and still are light in weight. 

Hobby-eStore is your premier destination for
Remote control helicopters
,
RC Helicopters
, RC
Trucks
, and RC Cars. Our specialty and passion since 2005 is to provide affordable and high quality Radio Control Products to all the little and big kids in the world.

Brian Chung

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Plasma TV Stands

You will discover that Mobile Tronics is a complete solution to a variety of office furniture, computers, audio and visual equipment and hundreds more categories of related products that you can shop through all in the convenience of your own home. Whether you are looking for a select item like a plasma TV stand or specialized lap top furniture we have the solution at the best possible prices. Finding what you need is simple – by either using the category links or an extensive search feature. If you are the proud owner of a plasma TV set then no doubt you have arrived at our website looking for a state-of-the-art plasma TV stand and you will be delighted at the models we have in stock.

Plasma TVs are the new product that are replacing the old tube television slowly, but surely and it is only a matter of time before everyone can afford one. If you want a quality plasma LCD TV stand have a look at the delightful H. Wilson Company or Sanus Systems that offers you appealing designs and gorgeous quality finishes. You will see that select models offer you extra partitions to add further audio visual equipment like surround sound systems and DVD players for examples. It is important that you choose the right model plasma TV stand according to the size of the screen you own. By clicking the product images you can find further information including complete specifications of exact measurements and finishing for making the correct choices.

If you prefer a plasma TV stand to complement the more modern look, then you will agree that the chrome finished models will probably suit you better. Crisp shiny finishes with glass tops will look very attractive for modern décor, or you can choose from glossy black models. If you want to complement your wooden furniture then you will agree that the Bello AVS Cherry wood Plasma TV stand will be a great choice for you. Take some time having a look through all the Plasma TV stand models we have in stock, and you will definitely find one that suits your price range and style. What keeps customers coming back to shop at Mobile Tronics is the fact that our prices are all well below recommended retail prices. This is a way that many companies are making online shopping more convenient and attractive for customers. This is because there are fewer overheads to carry.

Have a look at the gorgeous selection of products and the beautiful Flat panel tv stands displays we have available. If you are looking for delightful office furniture for your home or business you will find that we stock a great selection from which to choose. Smarten up your home office or children’s bedroom with a state-of-the-art computer workstation and make your entertainment area come together with a plasma TV stand and complementing products where you can add your audio visual arrangements for functionality and stylishness to suit any home décor.

jenny

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